Press Releases

Fujitsu Launches UHF RFID Tags for Fashion Apparel and Accessories

January 14, 2016

Low cost, semi-transparent, washable UHF RFID tags can track fashion apparel and accessories assuring traceability and authenticity for Designers, Fashion Retail and Rental enterprises throughout the items lifecycle

Foothill Ranch, CA. October 2nd, 2014 — Fujitsu Frontech North America Inc., a leader in innovative technology and front-end solutions has announced today that it has developed a new, low cost, Ultra-High Frequency (UHF) RFID tag suitable for fashion apparel, garments, and accessories. The new Fujitsu WT-A522L Fashion tag, which is about the size of a typical shirt collar stay, is virtually imperceptible when installed in the sheerest of garments. Fujitsu will be showing the new WT-A522L Fashion tag at the National Retail Federation’s (NRF) Annual 2016 Convention & Expo in booth number 3805 at the Jacob K. Javits Convention Center in New York City, January 17-19, 2016. 

Unlike most garment RFID tags, this new low cost washable tag is made from transparent materials and is virtually invisible when sewn into clothing or accessories. From fine silks and lace to sheer evening gowns, the new WT-A522L Fashion tag provides Fashion Designers and Retailers protection against counterfeiting and fraud. Fashion Apparel Rental enterprises will also benefit by providing precise tracking of rental garments and accessories at the item level, without having to individually read a bar code. Designed for permanent installation into fashion apparel, suits, formal wear, jeans, shoes, handbags, and accessories, the washable WT-A522L can easily be sewn into hems, seams, or under manufacturer’s labels. Fujitsu will also offer an adhesive version of the tag for shoes, handbags, and accessories. Availability of the WT-A522L tag is targeted at the end of first quarter 2016.

 “The WT-A522L Fashion tag is a breakthrough in fashion apparel tracking. Fashion Rental enterprises will no longer have to read individual items when shipped to, or returned by the customer”, said Dan Dalton, senior director of New Product Development, Fujitsu Frontech North America Inc. “The ability to include RFID tracking in High Fashion apparel will provide positive confirmation of an items authenticity and also help reduce incidents of so called ‘price arbitrage’ where items are returned for full price by simply exchanging the retail price tag”.

Fujitsu’s washable UHF RFID tags permit bulk reading of hundreds of articles simultaneously in seconds, with a reading range of more than 6 feet. Bulk reading enables streamlined automated processes and significant reductions in labor costs compared to typical bar codes systems which require single garment manual processing. Fashion Retail and Rental enterprises no longer have to unbox or separate items to read each tag individually. The Fujitsu tags, which conform to the EPCglobal Gen2 specification, each have a unique ID pre-encoded into the Electronic Product Code (EPC) of the tag which inhibits fraud and counterfeiting. The new WT-A522L Fashion tag, which measures   55mm x 10mm x 0.3 mm, is suitable for typical home washing or dry-cleaning and is also ironing safe.

Press Contacts

Fujitsu Frontech North America Inc.
Name: Dan Dalton
Phone: +1 (949) 855-5590
Email: ffna.pr@us.fujitsu.com

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions and services. Approximately 159,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.8 trillion yen (US$40 billion) for the fiscal year ended March 31, 2015. For more information, please see http://www.fujitsu.com

About Fujitsu Frontech North America Inc.

Fujitsu Frontech North America Inc. (FFNA) provides market-focused IT solutions that enable customers to achieve their business objectives through integrated offerings for self-checkout and currency management solutions, kiosks, mobile, RFID, and biometric authentication technology.  FFNA delivers industry-specific solutions for the manufacturing, retail, healthcare, government, education, financial services, and enterprise and communications sectors throughout North America. FFNA is headquartered with operations and product development at 27121 Towne Centre Drive, Foothill Ranch, CA  92610.

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